Three Solutions to Win in Digital Marketing

Your people don't have time to endlessly ponder every post. So when it comes to tone, you need to find the sweet spot between too much guidance and not enough. A 57-page PDF of what to say/what not to say? Probably not going to happen. But equally, your brand values aren't a brief for writing. So by all means tell your people that you want them to be bold, but not arrogant; friendly, but not patronizing and so on. But don't expect them to have the faintest clue what that means when they start writing stuff for digital.
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FaceBook Marketing Effect on your Business

According to surveying 551 social media marketers worldwide and asked them to choose up to three social media platforms that they thought produced the best ROI. Almost all (95.8%) of social media marketers worldwide said Facebook did.
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